Methodology
Posted on 23. Sep, 2009 by shibl in Sequence
Sequence has combined best practices it used in over a decade of building and promoting online stores to create DNA our online strategy methodology.
DNA is based on the common sense observation that online strategy should fit the target user community.
Each store is unique and has a unique target community. The target users have an unique online behaviour profile that we call their online DNA.
This DNA includes:
- Which social networks do they use
- How comfortable they are with using the web
- What are the computers they use
- How long do they take to make purchase decision
- Are they driven by emotional or analytical factors when purchasing
Your brand DNA should be made to match the target market DNA.
We mesure your current DNA and see which areas are lacking as compared to your target market DNA.
Using this we find opportunity spots, these are areas that will have a good return on investment if addressed.
We propose to you strategies to fill these spots.