Webstore exponential ROI
Posted on 28. Sep, 2009 by admin in Know How
In a previous article we discussed how operating an online store is 100 times harder than an offline one.
On the flip side, I would like to discuss the high return on investment for webstores.
The mechanics of web purchasing are simple: customers will buy from the best sites.
Of course best is in the eye of the beholder. So the best site for robot making kits has different characteristics than the best site for flower delivery.
However improvements that you make to your store will increase your chances of being in the best spot for a very large number of users. Once you cross a certain threshold you will get a whole tribe of users flocking to your site.
Unlike a traditional store where distance deters shoppers and limit the value of your improvements, if you move from spot 2 to spot 1 in the eyes of a certain client base your sales could grow by large multiples.
When investing in your online business always remember that the returns are not linear and that a small additional (wise) investment could make a huge difference.