Sequence Factory

Social Shopping Sites

Posted on 10. Nov, 2009 by shibl in Blog, Sequence

Mahable lists 18 social shopping sites.

In order of importance the sites to target for social commerce are:

• Kaboodle
• ShopStyle
• SyleHive

A site that is not mentioned that is very promising is Polyvore

Here is the Alexa Rank of each of them curtsy of xoogie

Areas of analysis

Posted on 23. Sep, 2009 by admin in Sequence

• SEO
• SEM
• Blog
• Social Media
• Email Marketing
• Website
• Affiliates

Companies and poeple we admire

Posted on 23. Sep, 2009 by shibl in Reviews, Sequence

- Seth Godin

- Zappos

Partnership model

Posted on 23. Sep, 2009 by shibl in Sequence

We think that the traditional supplier/client relationship is a very wasteful model for business collaboration.

Each party is motivated to give the least and take the most from the other party and lot of energy is spent in negotiation of deliverables and then verification of each deliverable.

We prefer to work in a partnership approach:

- We analyse your website using our DNA strategy

- We propose areas that we can improve and provide metrics and ROI analysis

- If the ROI is in line with your objectives we work on a performance basis

- You pay us in proportion to our contribution to the ROI of the project

Methodology

Posted on 23. Sep, 2009 by shibl in Sequence

Sequence has combined best practices it used in over a decade of building and promoting online stores to create DNA our online strategy methodology.

DNA is based on the common sense observation that online strategy should fit the target user community.

Each store is unique and has a unique target community.  The target users have an unique online behaviour profile that we call their online DNA.

This DNA includes:

- Which social networks do they use

- How comfortable they are with using the web

- What are the computers they use

- How long do they take to make purchase decision

- Are they driven by emotional or analytical factors when purchasing

Your brand DNA should be made to match the target market DNA.

We mesure your current DNA and see which areas are lacking as compared to your target market DNA.

Using this we find opportunity spots, these are areas that will have a good return on investment if addressed.

We propose to you strategies to fill these spots.

Mission

Posted on 21. Sep, 2009 by shibl in Sequence

Our mission is to increase your online sales.

We follow and test the latest tools, methods and best practices in online marketing and recommend to you the ones that best fit your site and target market.