<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Sequence Factory &#187; Know How</title>
	<atom:link href="http://www.sequencefactory.com/category/know_how/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.sequencefactory.com</link>
	<description>Social Media Development - Montreal</description>
	<lastBuildDate>Tue, 13 Apr 2010 18:56:53 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>FTC guidelines for giveaways to bloggers</title>
		<link>http://www.sequencefactory.com/ecommerce_news/ftc-guidelines-for-giveaways-to-bloggers/</link>
		<comments>http://www.sequencefactory.com/ecommerce_news/ftc-guidelines-for-giveaways-to-bloggers/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 18:54:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ecommerce News]]></category>
		<category><![CDATA[Know How]]></category>

		<guid isPermaLink="false">http://www.sequencefactory.com/blog/?p=69</guid>
		<description><![CDATA[The US Federal Trade Commission (FTC) wants bloggers to reveal any benefit they get from reviewing products.
Independent of our opinion of government meddling, we think it is good practice to always reveal any links a blogger has that might create a conflict of interest in their reviews.
Trust is the most valuable currency of the online [...]]]></description>
		<wfw:commentRss>http://www.sequencefactory.com/ecommerce_news/ftc-guidelines-for-giveaways-to-bloggers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get rid of the Digg button</title>
		<link>http://www.sequencefactory.com/social_media/get-rid-of-the-digg-button/</link>
		<comments>http://www.sequencefactory.com/social_media/get-rid-of-the-digg-button/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 13:23:59 +0000</pubDate>
		<dc:creator>shibl</dc:creator>
				<category><![CDATA[Know How]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.sequencefactory.com/blog/?p=38</guid>
		<description><![CDATA[says Get Elastic in their analysis of the
Top 10 Web 2.0 Activities for Ecommerce:
if I could add a #0 to this list (absolutely no impact) it’s Digg This buttons. I see them often on top retailer sites and that puzzles me. It takes an extremely hot story to get popular on Digg. It’s a bit [...]]]></description>
		<wfw:commentRss>http://www.sequencefactory.com/social_media/get-rid-of-the-digg-button/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cart abandoment metrics</title>
		<link>http://www.sequencefactory.com/know_how/cart-abandoment-metrics/</link>
		<comments>http://www.sequencefactory.com/know_how/cart-abandoment-metrics/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 12:58:04 +0000</pubDate>
		<dc:creator>shibl</dc:creator>
				<category><![CDATA[Know How]]></category>

		<guid isPermaLink="false">http://www.sequencefactory.com/blog/?p=33</guid>
		<description><![CDATA[Etailers are always upset at the number of users who fill in the cart and then abandon the site.
While this is clearly something that needs to be monitored and improved, it is a natural part of the shopping process.
Users use the cart as a bookmarking for items they are considering purchasing and then they might [...]]]></description>
		<wfw:commentRss>http://www.sequencefactory.com/know_how/cart-abandoment-metrics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 faces of the online shopkeeper</title>
		<link>http://www.sequencefactory.com/know_how/7-faces-of-the-online-shopkeeper/</link>
		<comments>http://www.sequencefactory.com/know_how/7-faces-of-the-online-shopkeeper/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 18:53:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Know How]]></category>

		<guid isPermaLink="false">http://www.sequencefactory.com/blog/?p=24</guid>
		<description><![CDATA[The top performers do one, two or many of the following roles very well.

   1. The teacher
   2. The curator
   3. The water cooler
   4. The experience provider
   5. The personalizer
   6. The choice provider
   7. The finder
]]></description>
		<wfw:commentRss>http://www.sequencefactory.com/know_how/7-faces-of-the-online-shopkeeper/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Webstore exponential ROI</title>
		<link>http://www.sequencefactory.com/know_how/webstore-exponential-roi/</link>
		<comments>http://www.sequencefactory.com/know_how/webstore-exponential-roi/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 18:47:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Know How]]></category>

		<guid isPermaLink="false">http://www.sequencefactory.com/blog/?p=22</guid>
		<description><![CDATA[In a previous article we discussed how operating an online store is 100 times harder than an offline one.
On the flip side, I would like to discuss the high return on investment for webstores.
The mechanics of web purchasing are simple:  customers will buy from the best sites.
Of course best is in the eye of the [...]]]></description>
		<wfw:commentRss>http://www.sequencefactory.com/know_how/webstore-exponential-roi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online selling is 100 times harder than offline</title>
		<link>http://www.sequencefactory.com/know_how/online-selling-is-100-times-harder-than-offline/</link>
		<comments>http://www.sequencefactory.com/know_how/online-selling-is-100-times-harder-than-offline/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 17:33:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Know How]]></category>

		<guid isPermaLink="false">http://www.sequencefactory.com/blog/?p=20</guid>
		<description><![CDATA[Actually the title of this article is an understatement.
What is the basic function of a store? It is basically a local showroom and distribution center where merchandise is stored close to the purchaser to allow him to have a wide range of products without having to travel long distances.
This is why smart merchants will consider [...]]]></description>
		<wfw:commentRss>http://www.sequencefactory.com/know_how/online-selling-is-100-times-harder-than-offline/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

