Sequence Factory

Page yield and other SEO tips

Posted on 13. Apr, 2010 by shibl in Blog

Justin Palmer explains 25 SEO tips for Ecommerce.

All the tips are extremely useful and are agood summary of best practices for Ecommerce SEO.

The one that I found particularly interesting is having a long tail metric that Justin calls Page Yield:

Track Page Yield: In order to determine the effectiveness of your site as a whole, take the number of unique keywords you are found for during a given time period. Then, divide that by the number pages indexed by Google. This will give you your page yield, a good metric for measuring the length of your “long tail.”

What I particularly like about it is that it focuses our attention away from going for big bang on a few terms to using a lot of long tail terms.  This particularly useful for new web site who have low chances to compete on the big words.
Another tip that helps in long tail building is:

Create a SEO Keyword Field in Product Database: Just as every product record in your catalog has a name, price, and other attributes, you should also create a SEO keyword field that is displayed in the title tags, meta tags, and preferably the body as well. As you add products to the site, enter commonly search for keywords in this field. Not everyone will search by the brand name or item number, so this will greatly help your product pages rank for long tail searches.

Social Shopping Sites

Posted on 10. Nov, 2009 by shibl in Blog, Sequence

Mahable lists 18 social shopping sites.

In order of importance the sites to target for social commerce are:

• Kaboodle
• ShopStyle
• SyleHive

A site that is not mentioned that is very promising is Polyvore

Here is the Alexa Rank of each of them curtsy of xoogie

Twitter backgrounds

Posted on 21. Oct, 2009 by shibl in Blog, Social Media

Smashing Magazine has a great article on the best practices for Twitter profile backgrounds.

It has loads of examples that will inspire you if you are thinking about changing your background.

What is important to remember:

1- Scalability

Don’t forget that users have different screen sizes, so the background has to look good in all sizes.

Test it on both small and large.

An easy solution is to go with small patterns or abstract images, but the article has many other scalable examples.

2- Impact

The best backgrounds create an emotional response and differentiate you from the crow.  Go with bold colors and patterns and dare to be wild.

3- Fun

The culture of twitter is friendly, zany, informal and playful.  Keep this in mind when building your background.

Happy tweeting.