Page yield and other SEO tips
Posted on 13. Apr, 2010 by shibl in Blog
Justin Palmer explains 25 SEO tips for Ecommerce.
All the tips are extremely useful and are agood summary of best practices for Ecommerce SEO.
The one that I found particularly interesting is having a long tail metric that Justin calls Page Yield:
Track Page Yield: In order to determine the effectiveness of your site as a whole, take the number of unique keywords you are found for during a given time period. Then, divide that by the number pages indexed by Google. This will give you your page yield, a good metric for measuring the length of your “long tail.”
What I particularly like about it is that it focuses our attention away from going for big bang on a few terms to using a lot of long tail terms. This particularly useful for new web site who have low chances to compete on the big words.
Another tip that helps in long tail building is:
Create a SEO Keyword Field in Product Database: Just as every product record in your catalog has a name, price, and other attributes, you should also create a SEO keyword field that is displayed in the title tags, meta tags, and preferably the body as well. As you add products to the site, enter commonly search for keywords in this field. Not everyone will search by the brand name or item number, so this will greatly help your product pages rank for long tail searches.